Rarely is the most important metric the one on the surface.
Your Facebook likes don’t mean much. Neither do your Twitter followers.
You already know how I feel about impressions. They’re an incomplete business metric, at best.
Views are NOT your most important YouTube Metric. One million views don’t mean anything if those people are clicking to start watching your video and closing the window after 20 seconds of boredom and/or frustration.
First find the “show video statistics” button on the bottom right next to your views:
The chart above tells me that 82% of viewers were still watching after 45 seconds, 69% after 1:30, and about 60% made it through the duration of the video. It’s not great, but it’s better than most of the videos I’ve done thus far. Video isn’t my expertise, and I’m still learning. Watch Ze Frank’s return to see a master at work.
What could I have done differently to retain more viewers throughout the entire video?
Here’s some things to keep in mind:
- Err on the shorter side with videos. I’d aim for 2:00 minutes, 3:00 maximum (unless it’s a more informative how-to tutorial).
- Get to the main point of your video as quickly as possible.
- Consider using calls-to-action before the end of the video.
What else should we be considering? Here’s your chance to teach me in the comments!