Two distinct approaches, only one works consistently.
Nobody cares about your accolades or your other clients. They can read about that stuff on your fancy website. If they’re in your office or on the phone chances are they want to know one thing: WHAT CAN YOU DO FOR ME?
Don’t inundate a potential client with a 10 minute spiel about yourself and your 27 different services. Hear them out, really listen, determine together what they need and then dig into your arsenal and deliver just that. It works. I promise.
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