So I have had an influx in traffic the last couple of days due to all the discussion surrounding Seth Godin’s Summer Internship. I was not surprised to see other applicants utilizing social media and the Internet in an effort to get noticed. After all, Seth’s internship will invariably have a very competitive applicant pool as I suspect it is one of the most sought after marketing internships for college students in the country.
A large chunk of the traffic I have been getting is coming from I Want To Work With Seth Godin, and more specifically this particular post, Seth Godin Internship Applicants. Take the opportunity to check out Richard’s blog because this guy “gets it.”
Having the opportunity to work with Seth Godin would be a phenomenal experience, there’s no doubt about that. What I am anxious to witness though, is how many of the applicants abandon their blogs, social media campaigns, etc. the minute they found out that they did not receive the internship.
The shortest post in Richard’s blog is perhaps the most profound.
We should aspire to be something much greater than Seth Godin’s intern this summer. We should aspire to be the guy/girl who in 20 years time, and by the reputation alone, can inspire the world’s best young talent to run marketing campaigns just to learn from us. Now that is truly a great career objective.
So what if I do not get Seth’s internship? That’s okay because it is about a whole lot more than that in my opinion. It is about the time I took to connect with Richard and the possibility of us working together on something in the future. It is about reaching out to other young marketers who are not settling for a generic account manager position at a boring firm that is unwilling to take risks. It is about expanding your network and sharing your passions with like-minded individuals.
Regardless of whether or not I get the internship, I am going to take advantage of the additional traffic I have received since I started my mini-campaign, and use it to meet new people that are passionate about marketing and cultivating new and intriguing ideas that have the potential to alter the pendulum of momentum in marketing, to unabashedly flip the script on current marketing viewpoints.
Expanding your network with people that share your passions transforms the work you do from tedious and mundane to more of a contagious and indirect repercussion of the way you operate and live your life.