Gary Vaynerchuk is tired of being called a celebrity.
Gary is right, 99% of people in the world don’t know who he is, but 95% percent of the people involved in this ‘social media’ space that so many of us like to call home certainly do. And for that reason, being a triple Z-list celebrity is an accomplishment.
Most of you reading along are waiting for me to write hard work, and give a spiel about how if you just hustle enough you can be one too. And that’s not true.
There are plenty of people in this world that work their asses off, some doing more important work than others (though who am I to judge), but they are not even on the radar.
It’s not because people want to be Gary either. A lot of people envy celebrities (even triple Z-list ones), and sure they would love to be doing something they love, making tons of money, speaking all over, and receiving acclaim. It’s still not why.
No, the reason Gary V is a triple z-list celebrity is because people want to be themselves.
There are so many people in this world terrified to be themselves. Or maybe just terrified in general. Would you tell your boss you didn’t agree with her — if you thought she was making a mistake to the detriment of the company? Would you confront the guy that blatantly cut you in line? Do you even tell the waiter he got your order wrong?
These masses gravitate towards Gary because he completely embodies someone not afraid of The You Show.
One approach is to be reactive, to sit where you’re supposed to sit, have your resume appear just so, wear what you’re supposed to wear and answer each and every question in the safe and secure way.
The other approach is to put on a show. To be in charge, to lead.
When you go to Las Vegas, Penn and Teller don’t ask you what sort of lights you want, what tricks you want to see and how long the show should be. They put on their show. If you don’t like it, that’s fine. Plenty of other people do. As a result, they win. They get to do their work, their way. And they profit from their confidence.
Some bosses don’t want to hire people who have a vision, a personality and a shtick. That’s okay. You don’t want to work for them anyway.
Gary has a strong personality, in fact I’m certain there are a lot of people that think he’s downright obnoxious, but do you think Gary gives a flip? He ignores those people, he does is thing and he’s thankful for the people that appreciate what he’s doing. He’s 100% authentically Gary, and it’s why he’s been able to obtain triple Z-list status.
Look I get it, the economy sucks and if we are lucky enough to have a job, we certainly want to keep it. I’d be really hesitant to disagree with my boss too, but at some point we all have to stop being scared, and start being ourselves. We can do it together if you’d like.
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Why Gary V is a Triple Z-List Celebrity (And You Aren’t): http://tinyurl.com/9jvme9