Here are a few quick notes I took from the webinar Ramit hosted last night on the psychology of persuasion, featuring Stanford PhD, B.J. Fogg.
Two things we all need to keep in mind:
- People are not rationale
- More information doesn’t help
3 Steps to Creating Behavioral Change
- Motivation
- Ability
- Triggers
Leverage the foot-in-the-door technique
- Use baby steps; break tasks down so that they’re so small it will become a habit (i.e. commit to flossing one tooth each night).
- Do the job you want to do & deliver the value. If you do, you’ll likely obtain that job/someone will pay you to continue doing that job.
4 Keys to Becoming an Expert
- Go very, very, niche
- Learn everything (usually entails reading everything about the niche)
- Create new insight pertaining to the niche (in academia this = gaps in the literature)
- Share it (don’t forget this step)
Strive to make others look good. – Everyone should be doing this for their boss/manager
Help people do things they already want to do.
What is one thing you want to accomplish in which you can apply some of B.J. and Ramit’s advice in order to get over the hump?
Finally, what can I do to help you achieve something important to you this year?
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I love your point, people are not rational. After 14+ years of marketing online…..a truer statement has never been said. 🙂
.-= Barbara Ling, Virtual Coach´s last blog ..What Natural 36F Breasts Can Teach You About Surprisingly Realistic Blogging =-.
Or people are so ridiculously rational that it is baffling. 😉
I especially love the last part of that lesson. The “strive to make others look good” and “help people do what they already want to do”. That is how I built most of my first business relationships. Offering to help people when they needed it. Sure, it benefited me as well…I never lied about that. But more important to me was establishing that I was a resource they could depend on when needed.
The word of mouth off that respect alone is huge!
.-= Elisa´s last blog ..Writing On The Webb =-.
It certainly was a great podcast!
.-= Michelle´s last blog ..My Favourite Mixed-Media Materials – Part 4 Plastic Sheeting =-.
As a recent social psychology grad, this article really got me interested!
One thing I’d suggest from all my research is that one of the most significant contributing factors to persuasion (if in person) is the use body language.
It can defuse a tense situation, elicit excitement from the uninterested, and make your point look more valid than what it’s being compared to.
I wrote an article about it that would get you a more in-depth look. Check it out at http://www.newrichproject.com/post/803337558/how-to-project-more-confidence-than-the-a-team
Cheers!