What’s a fool proof way to showcase your laziness?
Thinking one solution works for everyone, for every client.
I get that you want to have a consistent entrée of services. That’s a good thing, especially when reinventing the wheel isn’t necessary.
It’s when you insist that what worked for IBM will work for Hewlett Packard that you fully illustrate your incompetence.
I don’t walk into Dillards and buy a size large Polo without trying it on just because that’s the same size t-shirt that I wear from Urban Outfitters. That’s lazy, and there’s enough of that to go around without your business participating in that sick cycle carousel.
Business is usually a simple proposition. People make it hard. It’s easy to see dollar signs and think that a one size fits all mentality will increase scalability, but typically it decreases retention.
Your clients want a form-fitting solution. And they sure as hell don’t want to see a competitor wearing the same prom dress.
If you do the hard work upfront, determine your client’s style and take precise measurements chances are they’ll be satisfied with your offering. Not only will they return, but they’ll also tell other people.
See how easy that is?
Photo Credit: Zen
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One Size DOES NOT Fit All —> http://bit.ly/xx0Po