In response to my post entitled, “Why Resumes are Lame,” I had a few people respond via Twitter and e-mail that you simply have to have a resume to get hired.
Did I simplify the argument to rouse a stir and amplify the discussion? I hope so. That was the intention, but the truth is I know a lot of people in this space (and others) that have received jobs without a traditional resume. Or merely as a supplement just to pass around to other constituents.
After going back and forth with one reader he finally said, “Well tell me what you’d do for one of these jobs Monster.com”
Here’s my response:
First of all, if they ask for a resume, obviously you have to give them a resume. If you know it’s going to straight the the HR person and get the impression they’ll look at, a typical resume is probably the approach. If you’re submitting a resume online — I’d personally do something really different or over the top.
(And I’ll admit I don’t know much about *developers. I suspect that, like engineering, doctors, etc. my strategy wouldn’t work nearly as well, if at all. It’s MUCH more applicable to any kind of activity that involves creative, right-brain work – either solely or as a big component of the gig. Not that developing doesn’t, but obviously you’d have to demonstrate the technical skill first.)
With the list you sent. Let’s pick one.
Let’s go with “Online Marketing Analyst” for Luggage Pros (as that’s pretty generic)
Who Would You Report To?
The first thing I notice is that you would report to the Sr. Marketing Director.
I familiarize myself with as much as I can about the company and, if available, the bio of the person I’d report to.
If their bio wasn’t available on the website, I’d try to find them via LinkedIn.
What Would Your Duties Be?
In reading the job description one of the things I notice is that many of their techniques are a lot of things that are still effective (Pay Per Click, SEO, etc.), but not quite as hot as social media marketing.
How Do You Demonstrate Value?
I might put together a proposal/plan, etc. explaining how I could use social media tools to develop a passionate community of travel enthusiasts.
Why? Travel enthusiasts need luggage and if Luggage Pros are the people that connect travel enthusiasts together they’ll be top of mind when it comes time to buying luggage.
In the proposal, which doesn’t have to be overwhelming, I’d intertwine my knowledge of the skills involved in the job description. I would also include characteristics and skills I possess that I thought the company would value and appreciate.
The KEY to this approach is that if you start building these kinds of relationships way before you ever need the job so that you can spread quite a bit of work out across a longer time period. Casually getting to know the person, a quick e-mail with a “have you thought about this,” or “I have a suggestion.”
How about all of you? If you wanted this job would you immediately e-mail your resume? What other techniques might you employ in this scenario?
New Approach Methodology for Job Search –> http://bit.ly/4YjklY