The easier answer is: Depends on what your goals are.
The long answer is: “I don’t know!”
… Which is precisely why I’m asking all of you to weigh in on this dilemma.
I know I’m not the only blogger who consistently struggles with whether or not I should define my niche. I started really accumulating subscribers for the first time when I wrote primarily about Gen Y topics, but to be honest I didn’t want to get typecast in that niche. I realize the irony in that statement considering I continue to put out the Top 10 Gen Y Blog list on a bi-monthly basis.
I re-evaluated my approach and determined I wanted to do with relationship marketing what Richard Millington is doing with community building.
I did that for all of about two posts when I realized that I write the best content when something I read or experience gets me fired up to the point that I just sit down and the words flow.
I dislike the name of my blog. RyanStephens.com was taken by some C++ developer, and I couldn’t think of anything clever. In fact, Jackie Adkins asked me today if I thought up the name all by myself. (Actually no, an Internet Marketing Guru who thought I was his apprentice suggested it. Don’t ask.)
Ideally, I’d have some clever name that I could eventually transform into an LLC one day, but for now I don’t mind it because it doesn’t box me in. I can essentially write about whatever I want (provided there’s a hint of marketing in there I guess.)
I realized I like my blog best the way Penelope describes it: “Your blog is intellectual exercise for you—to keep yourself thinking in a disciplined way about things that interest you.”
But all the best bloggers have carefully defined niches you exclaim…
Chris Brogan writes about social media. But that’s an expansive topic that enables him to explore any number of things including trust, collaboration, content marketing, etc.
Brian Clark writes about… well writing. But not just writing copy for sales pages, but thousands of things that will make you a better writer.
Darren Rowse doesn’t just write about affiliate marketing. He writes about countless different ways to make money blogging.
We can spend our time pontificating on stuff that makes us sound smart that only a handful of industry professionals will even understand, or we can write for the Layman.
Again, I guess it depends on your goals.
I think the point is that most people don’t even know what you’re talking about when you say augmented reality so let’s dial it back and write some stuff that will help Sally Small Business Owner (Business is her maiden name) and Chris College Student, as opposed to the Vic the Visionary.
What are your goals? How carefully have you crafted your niche? How hard do you try to stay within the confines of what you’ve established? Do bloggers put too much emphasis on the importance of writing within a niche? You tell me.
Do Bloggers Put Too Much Emphasis on Niche? –> http://bit.ly/81Zn9