So I was watching Jason Moffat’s first web TV show last night and someone asked what was the best way to get quality joint ventures, particularly for a newbie?
I thought Jason answered the question very well even though he had indulged on a few Mirror Pond’s (Can you blame him? It was his show’s sponsor, well that and Goji Juice).
Jason said that it was pretty simple. The main thing you had to do was be someone that people wanted to know and be friends with. It makes sense doesn’t it? Jason is a perfect example. The guy is successful, but he’d rather strum on the guitar, catch some waves, and have a few cold brews. There’s a little bit of all of us that would like to be successful enough to spend most of our time having fun and so we can certainly relate to that.
The bottom line is that if you are a cool person and make a lot of friends, then a lot more opportunities are going to start presenting themselves. Nobody wants someone bugging them — especially if they don’t think that you have something of value to offer them. But guess what? If you have something of value (don’t overlook that part) and you are their friend, I’m willing to bet they would love to work with you.
So how do you start making these friends in order to get quality join ventures?
1.) Become friends with other people that have a wide network.
2.) Expand your current network of people.
3.) Read my post about Social Arbitrage
Illustrate to the person you want to JV with what you can do for them. Let me repeat that, what you can do for them. If they can see the benefit that you bring to the table, and you’re a likeable person then chances are you are on the cusp of having a good JV.
There’s lots of actual things you can say and do when approaching someone for a JV, but I’m not going to go into in this post. I’ll just say that you should make friends first, and then when it’s evident that you both have something of value that would help each others business it will invariably come together.