Most serious marketers are familiar with Theodore Levitt's "Marketing Myopia", but I had not read it in quite some time. Re-reading it this past week, one of the things that it sheds light on is …
Reciprocity in Online Marketing
How many of the top online marketers do you think got to the top all by themselves? I assure you that the answer is probably "not very many", and most likely "none." Nobody gets to the top of any …