Social Media Marketing Best Practices

So ever since Mitch Joel first started his social media best practices meme, I decided I wanted to participate. Since then, I have been thinking about it relatively passively, and I watched quickly as some of the notions I was thinking about quickly got gobbled up.

Here are a few of my favorite: Consistency, Listening, Lifting up Others, Adding Value, Reflecting, and Being Authentic.

Here’s one I still haven’t seen (though it is entirely possible it is out there): RESPECT.

I settled on respect, because at least for me, it has a broad reach.

• Respect your consumers’ time enough to ensure that you’re actually contributing value to their lives every time you come in contact with them.
• Respect people enough to always be authentic and transparent.
• Respect yourself and the work that you do in an effort to be the best possible representative you can for your personal brand, your company and its’ reputation.
• Respect your consumers enough to listen carefully, the right way, to ensure that you’re capable of providing the right solutions.
• Respect yourself in that you yearn to be consistent because that’s what savvy, successful professionals do; it’s what people with integrity do.

Does this make sense to you?

All of the ‘best practices,’ particularly some of the ones I have shared are great, but can’t you see how respect (for your consumer, for yourself, for your company, for people in general) can provide all of the other best practices with that extra umph? Having respect enables you to learn what you need to learn to excel at the other best practices. Respect has reach, much like this meme.

Now it’s your turn – How to Participate (from Mitch Joel):

• Write a Blog post on your Social Media Marketing Best Practice. I’ll challenge you to choose just one.
• Include links to other people who have written similar posts for this Social Media Marketing Best Practices writing project that have caught your attention, or include their insights in your own post (just make sure to give them proper attribution).
• Link back to this Six Pixels of Separation – The Twist Image Blog.
• Please tag your post “social media marketing best practices project”.
• Feel free to tag other people in your post to get their opinion and help spread the project.

I’ll tag: Charlie Hoehn, Jonathan Mead, One of the Ryan’s, Richard Millington, and Greg Rollett