Why do I post the results of my most recent race? Why does a new parent post something that virtually all new parents invariably do, yet act like they’re the first? Why do we wish our loved ones …
#SXSWh 2013 Highlights Including 5 Ways Digital will Disrupt Healthcare
As a marketer working in the healthcare space, I spend a lot of time thinking about the patient journey. As someone with a digital background, I spend a lot of time thinking about how digital health …
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11 of the Best Social Marketing Healthcare Posts from 2012
In 2012 we really started seeing the proliferation of social/mobile into healthcare. This disruption will be critical in addressing the challenging economic and social issues that loom over the …
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45 of the Best Business and Marketing Posts from Second Half of 2012
Social business and digital marketing is an ever-changing space that is tough to keep up with. I read a ton and do my best. And this summer I started saving some of my favorite and most interesting …
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Why Social Media “Scenes” Should Cease to Exist
Are you a member of your city's "social media scene?" Do you regularly attend social media breakfasts? The reason you shouldn't be a part of these "scenes" has nothing to do with the value you're …
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Stop Being Fooled by Vanity Metrics
Let me make this really simple for you. Would you rather have a Facebook page that has 500 fans in which 350 comment regularly, engage your content, share your content and return frequently? Or …
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