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online marketing

Is Ryan Stephens Online Home Careers a Scam?

April 7, 2012 by Ryan Stephens 13 Comments

In short, yes.

But I’m not that Ryan Stephens.

Judging by my recent traffic, someone with my namesake is pedaling some “work from home and make millions of dollars” nonsense.

Stop wasting your time. I assure you that it’s a scam.

Here’s the rub. If you’re one of those people looking to get rich quick exerting minimal effort and working in your pajamas then you landed on the wrong blog. I’m not rich and neither is the clown trying to convince to throw away $97 dollars.

I have news for you. If it sounds too good to be true… IT IS!

Look I get it. I really do.

You would love to pay off your debt. You hate your job and fantasize about being your own boss. You want spend more time with your family. Maybe you just want to supplement your income.

Most people have been there at some point in their lives. I assure you that the Adam Baker’s, and the Ashley Ambirge’s of the world exist. They did it.

But guess what!?

They worked their asses off.

I know a lot of people that make a full time living online. And I’d be happy to link you to their blog(s) or even introduce you to one of them if you’re serious about learning.

But if not — if you’re just trying to get rich quick with some online home career bullshit, then kindly hit back and don’t come back to this blog.

I have a full-time job that I love for an organization I believe in.

I make a little beer money on the side helping people with the following:

  • Creating integrated digital strategies that drive revenue.
  • Establishing a relationship between social media metrics and business metrics
  • Facilitating intelligent growth for online communities
  • Leveraging social technologies to scale external marketing efforts and an internal culture of sharing

Beyond that I’m particularly interested in extending the internet/web/mobile disruption we’ve seen in media to other industries like education and healthcare in order to address the challenging economic and social issues of our time.

I also read a lot of business books and bitch about education in America.

If any of those things tickle your fancy then by all means, let’s connect. Or if I can help you achieve your goals (or connect you with someone else who can help you), I’d love to hear from you.

But to reiterate, if you stumbled across this blog because you were looking to get rich quick and start a career working online from home you’re shit out of luck.

Stop waiting for hand outs and start grinding.

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Filed Under: Blogging, online marketing

Impressions Are A Garbage Business Metric

February 10, 2012 by Ryan Stephens Leave a Comment

Haven’t shot any videos lately, but in an effort to pump out some more content and get some things off my chest I’ve decided to try a new segment on Fridays. We’ll just call them “Ryan’s Rants” for now. Please check it out and let me know what you think in the comments.

This video stems from me being tired of seeing impressions, page views, Facebook Likes and other such counting numbers being considered valuable business metrics by organizations and consultants everywhere. And from nodding along to everything Olivier Blanchard writes.

What do you think? Is this rant warranted? Who should we point the finger at? What steps can we take to closing the loop and showing the impact of impressions and page views on more important business metrics? I’d love to hear your feedback.

————————–
Tweet This: (Copy & Paste into Twitter):
[Video]: Impressions Are A Garbage Business Metric –> http://ow.ly/8ZvoA

If you enjoyed this video please consider subscribing to receive future updates or connecting with me via Twitter or LinkedIn

Filed Under: Business, online marketing, Videos

2011 in Review

December 27, 2011 by Ryan Stephens 5 Comments

Disclaimer: The following post is self-indulgent. Most end of the year round-up posts are. Despite that fact, I felt like this was a good way to pay respect to the work that went into this year and to provide a review of content you may have missed (or have never seen before). Should you decide to keep reading, I hope that it will give you a foundation for where we’re headed in 2012.

Last January I wrote that I wanted 2011 to be about you. It wasn’t.

I wrote that I wanted to read 52 books. I read 27. I only reviewed 3.

I wanted to write more posts and ship a couple of projects. I wrote 47 posts this year, and only 5 after after July. I didn’t ship either project.

And yet 2011 was one of the best years of my life. It was *easily* the best of my professional career.

  • I fell more in love with a job that affords me the opportunity to leverage social technologies and my knowledge of integrated digital strategies to market the nation’s #1 ranked cancer hospital while simultaneously broadening my overall marketing knowledge and picking up skills like video editing along the way.
  • I spent a lot of time with my buddies drinking cold beers, listening to live music, hanging out by the pool, grilling, dancing, and watching sports.
  • I visited with my family. At least one of my parents every day. I grew even closer to my sister. I absorbed lots of wisdom from my grandparents.
  • I found an incredible woman who somehow puts up with me despite my desire to frequently say and do things that are “in the box.” (Notice where the post volume started dropping off…)
  • I spoke at a really cool online conference to some very intelligent people about the foolproof way to overcome fear and complacency.
  • I stimulated my mind and body almost daily. (Which included running my first half marathon with no competition, just for fun in 1:49).
  • I started saying “no” more often and I stopped doing things I wasn’t intensely passionate about.

What You May Have Missed in 2011:
22 Key Mentoring Messages – Mentorship is a great way of growing and progressing your career. This post features some awesome insights from my organization’s C-suite on the basics of mentorship, embedding it into your organization’s culture, approachability and more.

Reasons Your Employees Are Running for the Door – It amazes me how many organizations don’t “get” why their turnover is so high. Here’s 8 reasons that shouldn’t surprise you. And here’s me angrily ranting after a I read a tweet an executive sent about all her employees getting poached.

American Education: You Deserve Better – One of my favorite posts from 2011. I genuinely believe that modern day education is severely broken and this post details the change I’d like to see. Some people smarter than me chimed in as well. And here are some resources that initially sparked the discussion.

Carving Your Own Path – Carving your own path isn’t easy. You will have to think for yourself. You will invariably call attention to yourself. People will hate you if you’re successful. This is why most people yearn to be led. This is why most people spend their entire lives following.

Forget Social Media – There’s significantly more noise than ever before. Trying to keep up with all of it and be everything to everyone is a waste of time. It’s just fear manifesting itself through excuses and procrastination and we’re all guilty of it.

Why Being a Thought Leader is Boring – This post totally contradicts the predominant advice that you should try to be an expert in one, narrow niche. While many people successfully employ this strategy, I think it’s boring as hell and this post attempts to explain why I’d rather be well-versed on a variety of topics.

I Probably Un-Friended You Last Night – There’s so much noise, so many things to keep us utterly distracted from the things that really matter why do we insist on validating ourselves with excess “friends” who’s status updates we’re totally indifferent to? It’s time to de-friend those that no longer add value to your lives.

3 Things the C-Level Still Doesn’t Get About Social Media – This title is pretty self explanatory. And 6 months later I think all of these still hold true at most organizations.

Life is Adversarial Enough… – Don’t test people just to display your authority. Most of us (young professionals) inherently know that in the scheme of things we’ve accomplished jack shit. But that doesn’t mean we don’t want to. That doesn’t mean that it’s not really hard to balance our desire to climb with the gentle reminder that patience is a virtue.

The Easiest Way to Evaluate Most Tasks – Time, not money, is my most coveted resource; therefore, I get really annoyed when my time is wasted. Here’s the strategy I employ to ensure I’m balancing the execution of a project vs. the resources (time + money) used.

Forget the Dream Job, Take the Money & Run – I don’t necessarily believe this (as evidenced by my career path), but the notion certainly challenges the status quo and I think it’s an idea that warrants some thought, especially if you’re still in college.

Creating Higher Quality Stimuli – Reading things that challenge the status quo and/or oppose my own core values/belief system/internal dialogue require me to re-evaluate where I stand on these issues. More importantly instead of just saying “That’s outlandish,” or nodding my head in quiet agreement, I’m forced into the process of absorbing a multitude of information, evaluating that information, and then evaluating what I think based on that information. I recommend you start doing the same more often.

Disruptive Social Technologies: How Your Organization is Missing the Boat – I wrote a lot about topics that go far beyond business/marketing/social media this year, but here’s one that doesn’t. I think it serves as a good reminder that more organizations need to use social technologies for tasks such as cross functional information sharing and internal networking.

If you’re a glutton for punishment here’s My Top 10 Posts of 2010.

I haven’t thought too much about where this blog is headed in 2012, but I encourage you to:

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Filed Under: Blogging, Business, Education, online marketing, relationship marketing, Social Media

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