So at the request of Valeria Maltoni and Connie Benson, I want to post with respect to my experience with Seth’s Triiibes project, but things have been frantic around here and I haven’t had time to hash anything out. I had been thinking about some of the most impactful things that I took away from my internship experience with Seth, and in lieu of the tribal experience (at least for now) I thought I’d share some of the things I learned. [Note: There are -many- more hence the version 1.0.]
I learned that traditional marketing is dying (or at the very least changing) and that to be a successful marketer you have to join the conversation. This process takes time and you have to learn to be a great listener because sometimes consumers are not saying aloud what they really want or mean. In the end participating in the conversations and cultivating the relationships enables consumers to trust you, to follow you, to purchase from you.
I learned that if you really want to be a successful marketer you have to learn to lead without authority. I had the responsibility to make an impact, but I could not control what people did so I had to learn to establish the tone and build my tribe in other ways. You can do this by building intricate spiderwebs that link together a bunch of small parts that invariably create an immovable object. If you become a voice that stands for something and you are building something worth building all of these intricate, connected thoughts inspire others to follow. Seth is the master of this; I have a lot more to learn about it, aside from the fact that I do know you have to be very passionate about whatever it that you’re doing for this to even have a chance of working on a large scale.
Some of my other favorite take-aways were:
- Creativity thrives in the face of boundaries
- (Sometimes) it is about making noise, and sometimes that means breaking rules.
- Taking risks and (sometimes failing) is inevitable if you are going to consistently stay in the lead pack.
Do you read Seth’s blogs? What have you learned from Seth? What other blogs do you learn the most from?