What do you do when you get a business card from someone?
If you are like most people you probably put it in some type of index card box, shove it into a paper clip, or wrap a rubber band around a handful and shove them in a desk drawer.
Well today at a marketing conference Brent Allen, a Product Brand Manager for Hewlett-Packard, was speaking and he discussed what he did with business cards and I thought it was something worth sharing.
First of all, let it be known, that I do use the business cards I acquire to make contact and to start trying to build rapport with people that I might learn something from — or even possibly work for in the future. That said, I hadn’t thought of Brent’s specific tip.
He explained that after talking with someone and making that initial connection he would immediately go off to a quiet place with their business card in hand. He would write notes on the back of the business card and that way when he e-mailed them a thank you a few days later he could mention something specific they talked about.
When you think about it, this is a great tool to utilize because then you can begin a dialogue with that business person and essentially strengthen your network – while making a connection that is not as generic as a simple ‘thank you.’
Think about it and start implementing this helpful tip when you are networking!